OUR STORY – BauBax-AU

AU

How it all began

Our story began with worlds colliding in a marriage of perfect pairs, “Bau” and “Bax”, comfort and style, travel and leisure. Our founders, Hiral and Yoganshi Shah, affectionately known to each other as “Bau” and “Bax”, met as graduate students studying and working in different fields and different cities. Inspired by the constantly uncomfortable travel required to see each other and ready for an adventure together, the BauBax duo set out to create the most functional and stylish travel jacket the world had ever seen.

Our Journey

Launched our first-ever crowdfunding campaign in 2015 - Travel Jacket with 15 Features. We raised a total of over $11 million on two of the world’s biggest crowdfunding platforms. Our campaign became the ‘most-funded clothing project’ and was overall the ‘4th most funded project’ in the history of crowdfunding. The overwhelming response meant that what we had set out to achieve resonated with many and thus began our journey.

In 2018, we decided it was time to up our game and improve the world’s best travel jacket. We wanted to leave no stone unturned to make your traveling experience as smooth and as hassle-free as possible and launched the Travel Jacket 2.0 with 25 features! We successfully raised over $4 million and our BauBax family grew stronger. We hit another milestone - our campaign became the most-funded Kickstarter Fashion project ever.

Our founders who are avid travelers, started realizing that the environment around them is changing rapidly. They took up this challenge to not only solve problems faced by travelers but also do so it sustainably. On their mission to find sustainable materials, they found two super materials - Merino Wool and Bamboo. Using this unique fabric blend, we launched our Travel Pants with 15 Features in 2019. As always, our BauBax family showered us with their love and support and helped us raise over $3 million.

To complete the travel wardrobe, we launched our Travel Shoes! Made from natural materials - Coconut Coir, Natural Latex, Merino Wool and Bamboo, these shoes offer great comfort while keeping the environment in mind. Launched in three different styles for Men and Women, these shoes offer features and benefits. They are lightweight, stain-resistant, water-resistant, breathable, grippy, cushiony, odor control, flexible, durable and more.

Chosen in 2019 by IAB as a DTC brand disrupting its category and shaping the future of business, BauBax will continue to challenge the status quo and push the boundaries of innovation in all aspects - design, function, utility, and materials.

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